Business Practicum
Revolutionizing Sales Training with Solution-Focused Brief Theory (SFBT)
For 25 years, I have worked as a psychologist, specializing in creating meaningful and lasting change. For the past 17 years, I have taught Therapy Practicum at Pepperdine University’s Graduate School of Psychology, where I help students navigate professional development, clinical case presentations, and self-of-the-therapist issues. Drawing on this foundation, I’ve developed an innovative approach for sales professionals by integrating Solution-Focused Brief Therapy (SFBT) principles into corporate practicum courses. This unique perspective transforms how sales representatives interact with clients and approach business challenges.
Unique Approach to Business Growth
Dr. Sherry’s unique point of difference is her ability to teach and integrate psychology theories into business practices. She has developed methods that allow you to learn essential parts of solution-focused communication and positive psychology theories to grow your business. Her strategies gained significant traction during the Short Sale/REO crisis of 2007, where she served as a speaker, trainer, and content provider to CAR, NAR, and Inman News.
What Makes This Training Unique
- Ask Transformative Questions: Shift from traditional, problem-focused inquiries to solution-focused ones that uncover client needs and goals effectively.
Leverage Strength-Based Strategies: Identify what’s already working in client relationships and build on these successes to achieve growth
Foster Confidence and Resilience: Cultivate a mindset centered on possibilities and progress, enabling reps to handle objections and challenges with ease.
Drive Results Through Collaboration: Create meaningful partnerships with clients by focusing on shared goals and actionable outcomes.
The Power of Solution-Focused Strageties in Sales
Traditional sales training often emphasizes persuasion and overcoming objections. My approach replaces these methods with SFBT’s strengths-based framework, encouraging sales reps to:
Identify Client Strengths: Start conversations by highlighting what’s already working well in their business.
Explore 10% Improvements: Use scaling questions to identify small, achievable steps that bring measurable progress.
Collaborate with Clients: Shift the focus from selling to partnering, creating solutions that align with client goals.
A Practicum Tailored for Business Success
This corporate practicum mirrors the structure of psychology training but is tailored for sales teams:
Client Presentations: Sales reps bring real-world client scenarios for discussion, analysis, and collaborative problem-solving.
Role-Playing Exercises: Practice solution-focused questioning techniques in realistic client interactions.
Reflection and Feedback: Develop greater self-awareness and refine skills through structured self-assessment and peer feedback.
Why Choose Solution-Focused Sales Training?
In a competitive market, the ability to connect authentically and solve client problems collaboratively sets top performers apart. By integrating SFBT principles, sales reps not only close deals but also build lasting relationships that drive sustainable growth.
Transform Your Team’s Approach to Sales
If you’re ready to elevate your sales force with a fresh, psychology-backed perspective, let’s connect. Together, we can revolutionize how your team builds client relationships, achieves targets, and thrives in today’s dynamic marketplace. For more information: CREMS.NET
