Solution-Focused Sales Training Powered by 25 Years of Clinical Psychology
Why Bring a Psychologist into the Sales Room?
Because selling is 80% human behavior and 20% product knowledge, I’ve studied how people change, decide, and stay loyal for a quarter-century. I’ve taught that craft at Pepperdine University for 18 years, mentoring therapists in the self-of-the-practitioner work that turns theory into lived skill. Those neuroscience-backed, solution-focused moves translate directly into higher-trust, higher-margin client partnerships.
From Therapy Office to Revenue Engine
During the 2007 Short-Sale / REO crisis, real-estate leaders asked me to decode psychology for sellers in panic.
The result: A communication playbook that boosted listings during an industry free-fall that CAR, NAR, and Inman News featured. That playbook has since grown into this corporate practicum.
The Power of Solution-Focused Strategies in Sales
Traditional sales training often emphasizes persuasion and overcoming objections. My approach replaces these methods with SFBT’s strengths-based framework, encouraging sales reps to:
Identify Client Strengths: Start conversations by highlighting what works well in their business.
Explore 10% Improvements: Use scaling questions to identify small, achievable steps that bring measurable progress.
Collaborate with Clients: Shift the focus from selling to partnering, creating solutions that align with client goals.
Practicum Tailored for Business Success
This corporate practicum mirrors the structure of psychology training but is tailored for sales teams:
Client Presentations: Sales reps bring real-world client scenarios for discussion, analysis, and collaborative problem-solving.
Role-Playing Exercises: Practice solution-focused questioning techniques in realistic client interactions.
Reflection and Feedback: Develop self-awareness and refine skills through structured self-assessment and peer feedback.
Why Choose Solution-Focused Sales Training?
In a competitive market, the ability to connect authentically and solve client problems collaboratively sets top performers apart. By integrating SFBT principles, sales reps close deals and build lasting relationships that drive sustainable growth.
Transform Your Team’s Approach to Sales
If you’re ready to elevate your sales force with a fresh, psychology-backed perspective, let’s connect. Together, we can revolutionize how your team builds client relationships, achieves targets, and thrives in today’s dynamic marketplace. For more information: CREMS.NET
Is Your Organization Ready?
If you want to graduate from scripts and pressure tactics to a science-based, human-centered revenue culture, let’s design a practicum that fits your market, metrics, and people.
Next Steps
Schedule a complimentary 30-minute discovery call to unpack your team’s current sales challenges, preview the psychology-driven strategies we’ll use to solve them, and decide together whether this practicum is the right next step for sustainable growth.
